Research on the Innovation of “Last Kilometer” Delivery Mode of Rural E-commerce in Henan-Based on Dynamic Path Planning Technology (GAT)

This study proposes a dynamic path planning innovative solution based on Graph Attention Network (GAT) for the “last kilometer” delivery problem of rural e-commerce in Henan Province, by analyzing the bottlenecks such as complex geographic environment, low operational efficiency and insufficient technology adaptation. By analyzing the bottlenecks of complex rural geographic environment, low operational efficiency, and insufficient technological adaptability, a three-in-one solution framework of “intelligent path planning, new distribution organization, and optimization of operation mechanism” is constructed. Cost reduction. The study shows that the solution can shorten the response time to 2 minutes and reduce the logistics cost by 15%-20%, providing replicable technical support for rural revitalization.

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Publication Details

Journal
European Journal of Business Economics & Management
Published
2025-04-05
DOI
https://doi.org/10.71222/xqfpe028
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
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article

Research on the Innovation of “Last Kilometer” Delivery Mode of Rural E-commerce in Henan-Based on Dynamic Path Planning Technology (GAT)

Yan Yang
1 links
European Journal of Business Economics & Management
E-commerce and Technology Innovations
article

Research on the Innovation of “Last Kilometer” Delivery Mode of Rural E-commerce in Henan-Based on Dynamic Path Planning Technology (GAT)

Yan Yang
article en

Abstract

This study proposes a dynamic path planning innovative solution based on Graph Attention Network (GAT) for the “last kilometer” delivery problem of rural e-commerce in Henan Province, by analyzing the bottlenecks such as complex geographic environment, low operational efficiency and insufficient technology adaptation. By analyzing the bottlenecks of complex rural geographic environment, low operational efficiency, and insufficient technological adaptability, a three-in-one solution framework of “intelligent path planning, new distribution organization, and optimization of operation mechanism” is constructed. Cost reduction. The study shows that the solution can shorten the response time to 2 minutes and reduce the logistics cost by 15%-20%, providing replicable technical support for rural revitalization.

European Journal of Business Economics & ManagementVol. 1(1)
Jiaozuo University (CN)
Openalex Percentile: Top 71%
E-commerce and Technology Innovations
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