ANALYSING E-COMMERCE INTEGRATION IN THE TMT BARS MARKET: A QUALITATIVE STUDY OF INFRASTRUCTURE AND REAL ESTATE GIANTS IN INDIA

The E-commerce market can provide significant opportunities for any new products, and a major aspect among them is addressing the geographical barriers which are associated with the product as covered by Javed (2020). The geographical gap has been a major challenge for TMT bar customers, making them dependent on local sources. For such aspects, the development and implementation of a proper e-commerce platform can ensure customers get access to a wide range of options both within their existing state and in other states of the economy as well.