Digital Transformation Paths and Optimization Strategies for Shandong's Long-Established Enterprises Driven by Lushang Culture

In the era of the digital economy, Shandong's long-established enterprises face the dual challenges of inheritance and innovation. Lushang culture, as a typical representation of Confucian business ethics, provides a unique value orientation and practical momentum for digital transformation. Based on the theoretical framework of dynamic capability theory and organizational paradox, this study constructs a three-dimensional driving model of “culture-technology-ecology” and systematically analyzes the paths and optimization strategies of digital transformation driven by Lushang culture. The study finds that, firstly, by deeply integrating the three core concepts — “integrity-based”, “treating people with benevolence and righteousness” and “being the first to be pioneers”—with technology, a “blockchain + ecology” system emerges. This has led to three typical transformation paths: “blockchain + trusted supply chain”, “metaverse + immersive consumption” and “industrial internet + shared ecology”; Secondly, organizational change and the synergy between government, industry, academia, and research play a key role in supporting the transformation. Thirdly, balancing cultural inertia and technological advancements through dynamic adaptation mechanisms is essential, along with strengthening digital cultural communities and regional service platforms. The study proposes three optimization strategies—cultural embedding, resource synergy, and policy guidance—to provide theoretical support and practical insights for traditional enterprises striving to balance cultural heritage and technological innovation, ultimately contributing to high-quality regional economic development.