Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies

YouTube is not only a platform for uploading, sharing, posting, and commenting on videos but also serves as a valuable tool for lecturers to enhance teaching, learning, and collaboration with their students.This study investigates the use of YouTube educational content as instructional material in classroom settings.The primary aim of the study is to provide clear and practical insights on how to effectively integrate YouTube as a teaching resource in classroom instruction.A descriptive research design was employed, involving the distribution of 60 questionnaires, of which 41 were completed and returned.The data was analyzed using SPSS software.Findings exposed that teachers agreed that utilizing YouTube as an alternative teaching aid to enhances learners' performance.Based on the results, five recommendations were proposed, including the need for orientation programs to familiarize lecturers with YouTube as an educational tool, the importance of government support in equipping colleges with necessary educational resources, and a call for college management to mandate the integration of electronic instructional materials in all lessons.

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Publication Details

Journal
International Journal of Academic Research in Business and Social Sciences
Published
2025-07-01
DOI
https://doi.org/10.6007/ijarbss/v15-i7/25881
Primary Topic
Education and Learning Interventions
Type
article
Field-Weighted Citation Impact
0.00
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article

Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies

Megat Aman Zahir B. Megat Zakaria, Haruna Abubakar, Hasnah Binti Muhammed
International Journal of Academic Research in Business and Social Sciences
Education and Learning Interventions
article

Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies

Megat Aman Zahir B. Megat Zakaria, Haruna Abubakar, Hasnah Binti Muhammed
article en

Abstract

YouTube is not only a platform for uploading, sharing, posting, and commenting on videos but also serves as a valuable tool for lecturers to enhance teaching, learning, and collaboration with their students.This study investigates the use of YouTube educational content as instructional material in classroom settings.The primary aim of the study is to provide clear and practical insights on how to effectively integrate YouTube as a teaching resource in classroom instruction.A descriptive research design was employed, involving the distribution of 60 questionnaires, of which 41 were completed and returned.The data was analyzed using SPSS software.Findings exposed that teachers agreed that utilizing YouTube as an alternative teaching aid to enhances learners' performance.Based on the results, five recommendations were proposed, including the need for orientation programs to familiarize lecturers with YouTube as an educational tool, the importance of government support in equipping colleges with necessary educational resources, and a call for college management to mandate the integration of electronic instructional materials in all lessons.

International Journal of Academic Research in Business and Social SciencesVol. 15(7)
Openalex Percentile: Top 77%
Education and Learning Interventions
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Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies — Megat Aman Zahir B. Megat Zakaria, Haruna Abubakar, et al. · International Journal of Academic Research in Business and Social Sciences (2025) | TGRS Research Map | TGRS