P(l)aying for Love: Capitalizing on patterns ofcontemporary romance fiction in PlayMe Studio's MeChat

The presentation aims to analyze the ways in which PlayMe Studio's mobile dating simulator, MeChat (2021), engages with popular tropes and narrative structures of contemporary romance fiction, and how it utilizes them to encourage the player to perform loving behavior according to the popular patterns of romance, and in order to do so-purchase and spend in-game currency.

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Publication Details

Published
2025-06-16
DOI
https://doi.org/10.26503/dl.v2025i3.2565
Primary Topic
Gender, Feminism, and Media
Type
article
Field-Weighted Citation Impact
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article

P(l)aying for Love: Capitalizing on patterns ofcontemporary romance fiction in PlayMe Studio's MeChat

Magdalena Bednorz
Gender, Feminism, and Media
article

P(l)aying for Love: Capitalizing on patterns ofcontemporary romance fiction in PlayMe Studio's MeChat

Magdalena Bednorz
article en

Abstract

The presentation aims to analyze the ways in which PlayMe Studio's mobile dating simulator, MeChat (2021), engages with popular tropes and narrative structures of contemporary romance fiction, and how it utilizes them to encourage the player to perform loving behavior according to the popular patterns of romance, and in order to do so-purchase and spend in-game currency.

University of the Humanities (MN), University of Silesia in Katowice (PL)
Gender equality
Openalex Percentile: Top 80%
Gender, Feminism, and Media
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P(l)aying for Love: Capitalizing on patterns ofcontemporary romance fiction in PlayMe Studio's MeChat — Magdalena Bednorz · (2025) | TGRS Research Map | TGRS