Studying the Invisible: Femininity and Gaming in Girls'Lifestyle Magazines

Videogame magazines have been pivotal sites for drawing links between games culture, industry, and marketing, prompting influential studies on games history and consumer culture (Kirkpatrick, 2015;Nieborg and Foxman, 2023;Nooney, Driscoll and Allen, 2020).There is hence a priority to preserve magazines in games archives as practiced by the Video Game History Foundation and community-led iniatives like the Internet Archive.Many collections however, tend to only feature dedicated gaming magazines (from Nintendo Gamer to PC Power Play), therefore representing only the most visible objects and players.