A Structural Equation Model on Successful Digital Transformation of Agribusiness in Davao Region

The study aimed to determine the best-fit model for successful agribusiness digital transformation.The study utilized a descriptive non-experimental research design and structural equation model approach.A total of 402 food service employees in Davao region participated in the study.The collected data from the adapted questionnaires were analyzed using the structural equation model approach.Five models were generated, wherein only model 5 met the goodness of fit standard.The best-fit model achieves successful digital transformation (innovation, governance and resource attainment) from the significant influence of digital skills (empathy, creation, creative and information skills) and organizational culture (cultural alignment, experimental environment, agile structure, and leading transformation).