Strategic Product Integration Allows the Emergence of New Integrated Products- A Study of the Select Service Industries and Product Performance Management

The business scenario presently is a lot different than what it used to be before.In a market where the service sector is found to have a greater impact than even agriculture or manufacturing, the introduction of the latest technological apps has provided the best business booms to the service industry.Three industries of the service areas have been studied carefully, viz., Tourism, Banking and Insurance and it is felt that their integration would bring in a new kind of business dynamics where the end user will be provided with a greater amount of facilities at lesser time and cost, under the same roof.