The Influence of Organizational Culture and Management Commitment in Improving Competitive Advantage and Company Performance

This study aims to analyze the influence of organizational culture and management commitment on the competitive advantage and company performance of PT.Putraduta Buanasentosa.This study uses a quantitative approach with a survey method, where data are collected through questionnaires announced to 175 company employees.Data analysis was carried out using multiple linear regression to test the relationship between research variables.The results of the study indicate that organizational culture and management commitment have a significant effect on competitive advantage.In addition, competitive advantage also has a positive and significant effect on company performance.These findings indicate that in order to improve company performance, PT.Putraduta Buanasentosa needs to strengthen its organizational culture and increase management commitment.The practical implications of this study are the importance of companies focusing on developing a strong organizational culture and high management commitment as a strategy to achieve competitive advantage and improve company performance.This study also contributes to the literature on business management by providing empirical evidence on the relationship between organizational culture, management commitment, competitive advantage, and company performance.