Influencing Factors of Perceived Value on Customers Netflix Application in Bekasi

The purpose of this study was to determine the effect of Perceived Enjoyment, Perceived Usefulness, and Perceived Cost on Customer Loyalty mediated by the Perceived Value of Netflix Application customers in Bekasi.This research uses descriptive research and causality research for research design.Questionnaires were spread out as a data collection effort with a 5-point Likert scale in measuring variables.Sampling was carried out using a purposive sampling technique and used 214 respondents who fit the criteria.This research uses SmartPLS 3.0 as a testing tool.The outcome of this research shows that Perceived Enjoyment affects Perceived Value, Perceived Usefulness affects Perceived Value, Perceived Cost has no effect on Perceived Value, Perceived Value affects Customer Loyalty, Perceived Enjoyment affects Customer Loyalty, Perceived Usefulness affects Customer Loyalty, Perceived Cost has no effect on Customer Loyalty.Perceived Enjoyment affects Customer Loyalty, which is mediated by Perceived Value; Perceived Usefulness affects Customer Loyalty, which is mediated by Perceived Value; and Perceived Cost affects Customer Loyalty, which is mediated by Perceived Value.