PENGARUH PENGELOLAAN KEUANGAN TERHADAP OMSET USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI DESA MARISA UTARA KABUPATEN POHUWATO PROVINSI GORONTALO

This study aimed to determine the influence of financial management on the turnover of micro, small, and medium enterprises (MSMEs) in Marisa Utara Village, Pohuwato Regency, Gorontalo Province. This study used a quantitative research method with an associative approach. This study used primary data obtained from distribution of questionnaires to 30 respondents (samples) from several MSMEs in Marisa Utara Village, Pohuwato Regency. The date analysis technique in this study used simple linear regression. The results disclosed that financial management influenced the turnover of micro, small, and medium enterprises (MSMEs) in Marisa Utara Village, Pohuwato Regency, Gorontalo Provinsi The influence of financial management on business turnover wa 64,5%, and 35,5% was influenced by unexamined variables.