Pengaruh Ekonomi Kreatif Terhadap Kesejahteraan Masyarakat Di Kelurahan Tomulabutao Kecamatan Dungingi Kota Gorontalo

This study aimed to determine the extent of the effect of the creative economy on community welfare in Tomulobutao Urban Village, Dungingi Subdistrict, Gorontalo City. This research utilized a quantitative approach with 30 respondents from the creative economy sector, who are members of the Tomulobutao community. The data collection sources included observation, distribution of questionnaires, interviews, and documentation. Data analysis was performed using simple linear regression. The data analysis and discussion results show that the creative economy positively and significantly affects the community's welfare in Tomulobutao Urban Village, Dungingi Subdistrict, Gorontalo City. These results explain that the existence and growth of the creative economy can improve community welfare. Based on these findings, conclusions can be drawn to address the issues formulated in this study.