Peran dan Tantangan Receptionist sebagai Representasi Utama di Lanta Nice Beach Resort

This research aims to describe the role of the receptionist in carrying out their duties and responsibilities at Lanta Nice Beach Resort, Thailand, and to analyze the challenges faced during work, especially during the high season. The receptionist plays a vital role as the resort's frontliner, responsible not only for check-in and check-out services but also for handling reservations, promoting events, managing daily financial administration, and assisting with various other tasks beyond the core job description. Based on direct observation and interviews with the management, it was found that a limited number of staff is one of the main challenges, resulting in a high workload for the receptionist. This study also identifies five key strategies to face these challenges: multitasking ability, effective time management, strong interpersonal communication, mastery of reservation systems, and proactive guest service and event promotion. The findings of this research are expected to provide real insights into the dynamics of working in the hospitality industry, particularly in the front office department of a resort.