Analisis Tata Kelola Wisata Alam pada RJA Jeep Tour Kintamani: Temuan Lapangan dan Rekomendasi Perbaikan

Mount Batur's jeep tourism has recently become one of the most in-demand natural tourism activities in Bali. However, behind its popularity, there is a lack of understanding regarding the management pattern and collaborative mechanisms among local actors. This study aims to analyze the dynamics of community-based tourism governance in Batur jeep tourism through a qualitative descriptive method using observation, in-depth interviews, and documentation. The research finds that while the community plays a central role in operations, there is still a semi-formal governance structure with limited documentation and control mechanisms. From the perspective of the POAC management approach, the practices excel in execution (actuating) but are weak in planning and controlling. In terms of visitor experience, the tourism product already incorporates entertainment and escapism dimensions but lacks strong educational and aesthetic components. The study concludes that the jeep tourism in Batur has succeeded in mobilizing local resources and building an economic movement, yet it requires the strengthening of management structures, storytelling-based education, and environmentally sound standard operating procedures (SOPs). These steps are essential to ensure sustainability and long-term tourist satisfaction.