Strategic approaches to the management of fixed assets renewal in the context of restoring the production potential of agricultural enterprises

The study aims to improve management mechanisms that ensure the effective use, modernization, and renewal of the material and technical base of the agricultural sector to increase its competitiveness. Fixed assets are essential for an enterprise, ensuring its production capabilities and competitiveness. However, fixed assets become obsolete over time and require renewal to meet modern technologies and market requirements. Managing the renewal of an enterprise’s fixed assets and financing is essential to ensure its competitiveness and effective operation. The main production assets involved in the production process constitute the basis for the functioning of the enterprise. A clear understanding of the characteristics of each element of fixed assets and the level of their physical and moral wear and tears allows us to determine practical approaches to increasing their use. This, in turn, contributes to reducing production costs and increasing labor productivity. Renewal of fixed assets is one of the key factors in the stable development and successful functioning of enterprises. Constant renewal and modernization of equipment allow us to increase production efficiency, reduce costs for repair and maintenance of outdated equipment, and improve the quality of products or services. The fixed asset renewal ratio is a tool for determining the need for investment in new equipment. It allows for assessing the degree of wear and tear and obsolescence of existing assets and deciding on the need for replacement or modernization. Effective management of fixed asset renewal is crucial for restoring the productive potential of agricultural enterprises, especially in post-conflict recovery scenarios. Strategic approaches should address immediate reconstruction needs and long-term competitiveness through modernization, financial planning, and systematic resource management. Optimally managed fixed assets act as multipliers of agricultural competitiveness but require balancing capital intensity with operational efficiency and market alignment. Keywords: fixed assets, planning, management, assets, assets, reproduction, potential.