Linguistic and social aspects of internet discourse: Challenges and prospects

The article examined the concept of discourse and its various typologies, which are the subject of interdisciplinary research. Special attention was paid to electronic discourse, which includes such subtypes as computer, virtual and Internet discourse. It was determined that the development of information technologies has significantly influenced the peculiarities of communication in the digital environment, contributing to the emergence of new forms of interaction, changes in speech practices and adaptation of natural language to technological conditions. Internet discourse is a key form of modern communication that combines both verbal and non-verbal elements, including emojis, graphic selections and sound phrases. The author also examined the impact of Internet communication on language styles, including the tendency to shorten statements, use abbreviations and introduce new expressive means. The role of English as a universal means of communication in the virtual space is noted, which affects the linguistic situation in Ukraine. The study has established that the digital environment contributes to the formation of new communication strategies and speech norms, which are gradually being consolidated in the language practice of users. The analysis of the texts of online communication has shown the existence of stable models of interaction that are highly contextual and expressive. It was found that agrammatism, characteristic of online communication, is not an accidental phenomenon, but functions as a means of increasing the speed and convenience of communication. The study has confirmed that online discourse plays an important role in the transformation of the modern language, influencing the norms of written and oral communication. The obtained results allow to predict further changes in the language behaviour of users of digital platforms, which are associated with the further development of technology and globalisation processes