Lexical Characteristics of English Agroagrotourism Discourse

Agrotourism has become a global phenomenon in our time, affecting many areas of human life, in particular, communication. In this regard, an independent form of linguistic activity has emerged, the so-called tourist discourse. However, due to its diverse genres and close relationship with other types of discourse, it is still insufficiently studied. This study examines the linguistic features of the English-language tourist discourse based on tour descriptions. In the theoretical part, the central concepts such as “discourse” and “agrotourist discourse” are explained, the typological place of this type of discourse is determined and its characteristic features are revealed. The practical part of the study is devoted to the analysis of the linguistic design of English-language tour descriptions at the lexical and morphological level. The analysis showed that proper names (such as the name of a village, city, person, rural life and brand), as well as descriptive epithets, are often used at the lexical level. Metaphorical expressions, idioms, neologisms, ambiguous words, homonyms, and emotionally charged vocabulary are less common. At the morphological level, the frequent use of compound adjectives and superlatives was particularly noticeable. In addition, abbreviations and morphemes formed by numbers are often used in tour descriptions. Methods such as analysis, classification, and discourse analysis were used to solve research issues. The results of the study give an idea of the current state of the tourism discourse and clarify its pragmatic potential in terms of the use of linguistic means.