La ultraderecha continental: un análisis de los discursos de Donald Trump, Jair Bolsonaro y Javier Milei

Objective/context: The article explores the content associated with American far-right presidential leaderships based on the analysis of the inauguration speeches of Donald Trump in the United States (2017), Jair Bolsonaro in Brazil (2019) and Javier Milei in Argentina (2023). Methodology: From a sociosemiotic perspective, verbal resources (rhetorical techniques, type of communication, key categories) and non-verbal resources (tone of communication, image, positioning, structuring signifier) are examined. The purpose is to identify the presence or absence of key elements generally associated with the far right (reactionism, punitivism, conservatism, anti-politics, and nationalism) and the dominant meanings that guide and build leadership relationships. Conclusions: The presidential speeches share the anti-political sentiment but differ with respect to the importance of conservatism and nationalism in particular (much clearer in Trump and, in different degree, Bolsonaro than in Milei). However, the punitive aspect is not central to their speeches and they are not explicitly reactionary. Originality: Despite being an exploratory study, it advances knowledge of an agenda in development: the continental extreme right. Likewise, it encourages the construction of comparative studies that contribute to the formation of a cumulative and articulated theory in consideration of the particularities of the American continent.