Aesthetics of the voice of success

This article aims to analyze how the aesthetics of the reception of the successful voice is maintained. Due to the dissemination of materialities about the voice whose effects produce subjects and meanings of success, we also seek to deduce the functioning of memories about the prestigious, valued and peculiar voice in the intertwining of this with the discursive fabric about the voice/subject on the rise. Thus, the article from Veja magazine, "Who is Aurora, the Norwegian singer cited by Fuvest", published in 2019, is used as the corpus of this article. To carry out the analysis, the main operational concepts, such as discursive formations, preconstruction and memory, among others, are analyzed to understand how the maintenance of the aesthetics of listening occurs in media such as the magazine in question. As a result, the components found in the media discursive functioning and its integral mechanisms of success (SOARES, 2018c) are reflected and weighed, which together enable the dissemination of the maintenance of the aesthetics of the reception of the successful voice.