Nowcasting the Condominium Price Index Using Google Search Data

As land prices continue to escalate, the demand for condominiums has correspondingly increased.However, if this increasing demand is driven by speculation, condominium prices may not accurately reflect actual market demand.Analyzing trends in the Condominium Price Index is crucial for entrepreneurs, investors, and the public to make informed decisions.Additionally, understanding these trends helps clarify the relationship between the real estate cycle and the business cycle, both of which serve as indicators of economic downturns and recoveries.This study investigates the potential of Google Trends as a leading indicator for the Condominium Price Index by employing a nowcasting model.Unlike previous research, this study adopts mixed-data sampling (MIDAS) techniques to incorporate data with varying frequencies.The empirical findings indicate that integrating macroeconomic variables and Google Trends data into autoregressive (AR) models enhances their explanatory power.Furthermore, the Augmented Distributed Lag MIDAS (ADL-MIDAS) model demonstrates superior forecasting performance, particularly in atypical market conditions.

Authors

Publication Details

Journal
Creative Business and Sustainability Journal
Published
2025-01-01
DOI
https://doi.org/10.58837/chula.cbsj.47.1.5
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
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article

Nowcasting the Condominium Price Index Using Google Search Data

Pornpun Ruankong
Creative Business and Sustainability Journal
Consumer Market Behavior and Pricing
article

Nowcasting the Condominium Price Index Using Google Search Data

Pornpun Ruankong
article en

Abstract

As land prices continue to escalate, the demand for condominiums has correspondingly increased.However, if this increasing demand is driven by speculation, condominium prices may not accurately reflect actual market demand.Analyzing trends in the Condominium Price Index is crucial for entrepreneurs, investors, and the public to make informed decisions.Additionally, understanding these trends helps clarify the relationship between the real estate cycle and the business cycle, both of which serve as indicators of economic downturns and recoveries.This study investigates the potential of Google Trends as a leading indicator for the Condominium Price Index by employing a nowcasting model.Unlike previous research, this study adopts mixed-data sampling (MIDAS) techniques to incorporate data with varying frequencies.The empirical findings indicate that integrating macroeconomic variables and Google Trends data into autoregressive (AR) models enhances their explanatory power.Furthermore, the Augmented Distributed Lag MIDAS (ADL-MIDAS) model demonstrates superior forecasting performance, particularly in atypical market conditions.

Creative Business and Sustainability JournalVol. 47(1)
Openalex Percentile: Top 80%
Consumer Market Behavior and Pricing
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