The Impact of Digital Transformation on Retail Banking Product Sales An Econometric Analysis
The digital transformation of retail banking has significantly changed the way financial institutions interact with customers and manage their product offerings. This study examines the impact of digital tools and technologies, such as online banking platforms, mobile apps, and automated sales processes, on retail banking product sales. Using econometric analysis, the study examines the relationship between digital transformation and key performance indicators, including sales volume, customer engagement, and operational efficiency.
Authors
- Nizomjon Shukurullaevich Khajimuratov
- Zokir Toshtemirovich Mamadiyarov (ORCID: https://orcid.org/0000-0002-1508-488X)
- Mansur Eshov (ORCID: https://orcid.org/0000-0001-5861-8637)
- Shoh Jakhon Khamdamov (ORCID: https://orcid.org/0000-0002-0802-8599)
- Dilobar Ruzieva (ORCID: https://orcid.org/0000-0002-5443-8759)
- Sаmаriddin Mаkhmudov (ORCID: https://orcid.org/0009-0008-2046-8889)
- Shakhlo Yunusova
Institutions
- Tashkent State University of Economics (UZ)
Publication Details
- Published
- 2024-12-11
- DOI
- https://doi.org/10.1145/3726122.3726146
- Citations
- 1
- Primary Topic
- Innovation Diffusion and Forecasting
- Type
- article
- Field-Weighted Citation Impact
- 0.49