AGILE AND TRADITIONAL PROJECT MANAGEMENT: COMPARISON AND CHOICE OF APPROACH

The relevance of the study lies in the need to compare Agile and traditional approaches to project management, analyze their advantages and disadvantages, as well as develop criteria for choosing the most appropriate methodology depending on the project conditions, since modern projects often require adaptability (characteristic of Agile) combined with structure and predictability (characteristic of the traditional waterfall Waterfall model). Project management is one of the key components of the success of any organization. The choice of project management approach significantly affects its effectiveness and effectiveness. Agile is mainly about projects and is suitable for those who need to successfully make and implement investment projects, do something new, new areas, new risks, for example, event organization, advertising activities, IT, and is less suitable for process activities, for example, quick service restaurants. Classic project management tries to think through everything in advance to reduce uncertainty and minimize changes in the project. These two approaches have different principles, tools, and strategies, so it is important to understand their features, advantages, and limitations in order to choose the most appropriate approach for a particular project. The wrong choice of methodology can lead to missed deadlines, budget overruns or unsatisfactory quality of the final product. Researching this topic can help determine how and when a combination of these approaches is most effective for companies in different industries. The article is aimed at studying modern research, practical experience in implementing various methodologies and preparing practical conclusions for project managers and organizations looking for the most effective management methods in a dynamic market environment