VISUAL AND INFORMATION EFFICIENCY OF EDUCATIONAL INSTITUTIONS' WEB RESOURCES

The relevance of the study is determined by the rapid digitalization processes in the educational sphere, the growing importance of virtual tools for presentation and communication in the educational space, and the clear interconnection between the informational richness of a website, its technical functionality, design, and the demands of user audiences. This article aims to analyze the visual and technical aspects of communication on educational institution websites as indicators of their informational effectiveness. The research objectives included a theoretical study of the problem of the visual and technical design of educational websites as an indicator of their informational effectiveness, as well as an analysis of specific examples of educational web resources in terms of their visual and technical design and informational effectiveness. As part of the study, the websites of educational institution departments were analyzed. Based on the conducted analysis, the main advantages, disadvantages, and opportunities for improving the visual and technical design of the analyzed web resources were identified. Among the advantages of the analyzed websites and pages, the study highlights a logically structured layout, interactive elements, the presence of photo and video materials, user-friendly feedback forms, integration with social networks, diverse communication options, and an appealing design. The identified disadvantages include the lack of systematic content updates, limited functionality due to the embedding of department pages within the overall structure of the educational institution's website, and insufficient amounts of photo and video materials on certain resources. To address these shortcomings, the study proposes focusing on expanding interactive content, improving the speed of data updates, and enhancing engagement with social media.