EFEKTI DIGITALNIH AKVIZICIJA NA DIGITALNE INOVACIJE I FINANSIJSKE PERFORMANSE: PRIMER PREUZETE KOMPANIJE U REPUBLICI SRBIJI

In an effort to support digital innovation initiatives, companies colaborate through mergers and acquisitions (M&A). The ability to create new knowledge, acquire and enhance existing external knowledge, and implement this knowledge into new innovative solutions is crucial for improving the financial performance of the company. Starting from a knowledge-based perspective, this paper explores the relationships among digital acquisitions, digital innovations and finansical performance. The aim of this paper is to examine the effects of acquisition on digital innovations and the financial performance of the acquired company. The research was conducted using the case of Frame, which was acquired by the American company Nutanix. This digital acquisition resulted in digital innovations in the post-acquisition period, and the effects of these digital innovations on financial performance were measured by comparing revenue, net profit, return on assets (ROA), return on equity (ROE), and return on sales (ROS) for three years before the acquisition and three years after the acquisition (short term), as well as six years after the acquisition (long term). The results of the research showed that, following the acquisition, there was an increase in sales revenue, net profit, and ROS, as well as a decrease in the average values of ROA and ROE.