The choice of the millennial generation. economic and social features of the collective portrait

The article analyzes the factors shaping the social portrait of the millennial generation, the youth of the last quarter of the twentieth century and the first quarter of the twenty-first century. In the process of analyzing the results of global studies of the phenomenon of the millennial generation, the influence of digitalization factors, modern online technologies, the objectivity of social challenges facing modern society (ecology, health, safety, social stratification, business ethics and social structure) is stated, which are decisive for young people in choosing social and professional development trajectories. The article does not set a global goal to define the phenomenon of millennial generations, but an attempt is made to reveal the features of the economic and social behavior of millennial generations, to reveal the motives of the driving forces of the behavior of generations Z and millennials.