Sustainable Commercialization of Farm Tourism and Farmer’s Community Development

Purpose: This review paper aims to find out the effect of sustainable commercialization of farm tourism and farmer’s community development. This review comprises available literature on this area and gives a considerable understanding of the sustainable commercialization of agricultural tourism and through which the possibility of farmer’s community development. Design: This review paper focuses on an organized method to identify and study the various articles in the area of commercialisation of agricultural or farm tourism. This article is structured with different peer review academic research through Google Scholar. The data collected for the review paper was from secondary data sources such as journal publications and scholarly articles. In this study , ABCD analysis has been used to assess the strengths and weaknesses of the implementation of sustainable commercialization of farm tourism. Findings: As per the results of the study sustainable commercialization of agricultural/farm tourism is a successful method to revamp the importance of cultivation and to encourage people to agriculture. This study explores the guide lines for successful implementation of sustainable agriculture and tourism needs to be implemented in different states as the process, needs. and crops of every state are different. This model will create awareness about the advantage of agriculture and reduce the number of farmer’s suicide. Different kinds of financial support can be developed for the implementation of this agricultural and farmer’s development project. Originality value: This review paper referred journal articles on diverse studies about sustainable commercialization of farm tourism and the development of farmer’s communities. The review paper also emphasizes commercialization’s positive and negative impacts on the tourism industry. In general, this review helps the authority to take a better decision on sustainable commercialization and through which they can focus on the problems faced by the farmers. Hence this paper will provide important suggestions to the governing bodies tourism industry in developing and supporting the farmer’s community and introducing a new model of farm tourism development. Paper type: Literature Review Keywords:, Sustainable Commercialisation, Agricultural tourism, Implementation, Farmer’s community development, ABCD Analysis