Strategic Value Chain Analysis in the Asia-Pacific Industrial Printing Services Sector: A Resource -Based View Perspective

China is in an important stage of digital transformation and upgrading of traditional industries, industrial B2B industry is facing the historical opportunity of development path upgrading, the huge development potential of China's industrial B2B market is constantly released, industrial B2B platform needs to increase the layout of digital capabilities, category management, offline logistics infrastructure network building and offline service team building. This paper analyzes the marketing value realization strategy of AnshiAPAC customized industrial printing service.