Strategies and Challenges for Overseas Dissemination of Chinese Film and Television Dramas from the Perspective of Cross-cultural Communication

With the deepening development of globalization, the film and television industry has become an important carrier for promoting cultural exchange and dissemination. Chinese film and television dramas, as an important part of Chinese culture have gradually emerged in overseas markets in recent years. However, the overseas dissemination of Chinese film and television dramas faces multiple challenges such as language, cultural differences, and market awareness. This article explores the strategies and challenges faced by Chinese film and television dramas in the process of overseas dissemination from the perspective of cross-cultural communication. By analyzing the cultural characteristics, dissemination channels, and international cooperation models of Chinese film and television dramas, this article believes that the success of their overseas dissemination depends on their global perspective and local adaptability in content creation, as well as their communication strategies through international platforms and partners. In addition, the cultivation of professional talents in cross-cultural communication and the internationalization of film and television education will also become the key for Chinese film and television dramas to go global. This article aims to provide theoretical support and practical suggestions for the internationalization path of China's film and television industry.