English-Chinese Translation Strategies of an Anthology of Appraisal Editorials from the Perspective of Aesthetics of Reception

The translator selects an <em>anthology of appraisal editorials</em>, PANDEMIC! COVID-19 SHAKES THE WORLD, written by Slavoj Žižek, as a translation practice material. The appraisal editorial plays a significant role in information transmission through explaining the news, filling the background, forecasting the future and passing judgement so as to influence the viewpoints of common people. In translation, it is a tough challenge for a translator to effectively use strategies to express the authorial attitudes, take a certain stance, participate in varieties of value positions, negotiate with potential readers and finally align them into the authorial value positions. Due to the textuality and functionality of the appraisal editorial and difference between Chinese and English, the translator chooses Aesthetics of Reception, proposed by Jauss and Iser, as the guiding principle, in terms of reader-centricity, horizon of expectation and response-inviting structure.