Memahami Keterkaitan Financial Well Being, Financial Behavior Dan Financial Literacy

This study aims to examine the relationship between financial behavior, financial literacy, and financial well-being among individuals, specifically micro, small, and medium enterprises (SMEs). Using a qualitative approach, this research explores how financial management habits, financial knowledge, and financial conditions affect the financial well-being of SME owners. Data were collected through in-depth interviews with 100 SME owners in Denpasar, Bali, in 2024. The results show that SME owners with good financial behavior tend to have better financial well-being, characterized by structured financial management and the ability to plan for their financial future. Additionally, a high level of financial literacy contributes to the SME owners' ability to manage both their personal and business finances, which in turn improves their financial well-being. This study highlights the importance of financial behavior and financial literacy in enhancing the financial well-being of SMEs. Therefore, it is essential for SME owners to improve their financial literacy and financial behavior to strengthen their financial resilience and improve their financial well-being in the face of economic uncertainty.