Pengaruh Net Profit Margin, Price Earning Ratio, dan Return On Asset Pada Return Saham Perusahaan Consumer Goods yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2021-2023

Stock return is the profit obtained by investors from the capital invested or investment made in a company. Stock returns in a company can be influenced by several factors, such as net profit margin, price-earnings ratio, and return on assets. The research method used is a quantitative approach with secondary data. The population in this study was conducted at consumer goods companies listed on the Indonesian Stock Exchange (IDX) in 2021–2023, which consisted of 23 companies. The method of determining the sample was carried out using certain criteria, and 69 samples were obtained. The data analysis technique used in this study is multiple linear regression analysis, with the analytical tool being SPSS version 24. This study found that the net profit margin, the price-earnings ratio, and the return on assets all have a positive and significant effect on the stock returns of IDX consumer goods companies in 2021-2023.