Exploring the Significance of Social Media on Social Justice Movements Through the Lens of Social Activists in Pakistan

Today, social media can be seen as a powerful platform for bringing marginalised voices forward and supporting people affected by injustice. As a democratic tool, social media dismantles conventional gatekeeping mechanisms and opens opportunities to organize campaigns that were impossible before. The current study employs in-depth interviews to explore how activists use social media to fight for social justice causes. The goal is to identify how efficient these digital platforms are in getting public attention and support, and how well they can be used to organize protests and make a difference. This study aims to get insight into the perceptions of the activists on social media’s impact on social justice, how they tackle obstacles, and how they function as opinion-makers while advocating for certain causes, raising voices for the marginalized, and striving to reach a just society. Guided by the Public sphere theory, this study explores how social media has become a modern public sphere where activists can speak freely and advocate for social justice movements. The research will contribute to the existing literature and offer practical knowledge to activists, academicians, and policymakers who wish to use technology as a tool for change.