A REPRESENTAÇÃO DOS SABERES TRADICIONAIS NA MÍDIA EM GOIÁS

The Brazilian Cerrado is a territory of multiple identities and traditional knowledge that resists the transformations imposed by the expansion of monoculture and the pressures of agribusiness. This article analyzes how the newspapers O Popular, Jornal Opção and Diário da Manhã — three of the main print media outlets in the state of Goiás — address the peoples and traditional knowledge of the Cerrado in their environmental coverage. Based on documentary research conducted between August 2023 and August 2024, journalistic articles related to the topic were identified and analyzed. The investigation starts from the appreciation of popular knowledge, such as the food, cultural and religious practices present in the works of authors such as Cora Coralina, Câmara Cascudo and Bariani Ortêncio, in addition to the indigenous and quilombola legacy present in the territory. The results reveal the need to expand the space dedicated to the plurality of voices in environmental journalism in Goiás, reaffirming the importance of communication as a tool for sociocultural appreciation and territorial resistance.