Uncanny Guide? The impact of AI on the museum experience

<p xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" class="first" dir="auto" id="d4046814e88">In memory of Slavko Milekic (1955–2024) <p xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" dir="auto" id="d4046814e90">This paper explores the use of advanced voice-based AI technology, specifically ChatGPT in interactive mode, as a potentially innovative application for enhancing visitor engagement in museum contexts. A focus of the paper is a case study conducted at the Accademia Carrara in Bergamo in February 2025 which evaluated the implementation of an AI-driven interactive virtual guide designed to assist and inform visitors.