The Mechanism of Reflective Knowledge Restructuring on Employee Responsible Innovation in the E-Commerce Environment

在当前充满竞争压力的电商环境中，组织必须激发员工的自主学习能力和反思学习能力并承担一定的社会责任。本研究聚焦于分析江苏省、浙江省和广东省电商企业在职员工，探究反思性知识重构对员工责任式创新的作用机理。在此框架下，二元心智模式与任务复杂性被界定为中介与调节变量。研究依托社会认知理论，通过问卷调查法搜集数据，并利用SPSS26.0统计分析工具对所获数据进行了一系列处理。研究结果表明：1) 反思性知识重构与员工责任式创新呈正相关关系；2) 二元心智模式在反思性知识重构和员工负责任创新之间起中介作用。3) 任务复杂性会负向调节反思性知识重构与员工负责任创新的关系。研究基于反思性视角拓展了负责任创新的前因研究，这将为电商企业的负责任创新提供动力，助力企业可持续发展。In today’s highly competitive e-commerce environment, organizations must foster employees’ capacity for autonomous and reflective learning while also assuming a degree of social responsibility. This study focuses on analyzing the working employees of e-commerce enterprises in Jiangsu, Zhejiang, and Guangdong provinces, aiming to explore the mechanism through which reflective knowledge reconstruction influences employees’ responsible innovation. Within this framework, binary cognitive models and task complexity are conceptualized as the mediating and moderating variables, respectively. Grounded in social cognitive theory, the study employs a questionnaire-based survey to collect data and applies SPSS26.0 for statistical analysis. The findings reveal that: 1) Reflective knowledge reconstruction is positively associated with employees’ responsible innovation; 2) Binary cognitive models mediate the relationship between reflective knowledge reconstruction and responsible innovation; 3) Task complexity negatively moderates the relationship between reflective knowledge reconstruction and responsible innovation. By adopting a reflective perspective, this research enriches the antecedent literature on responsible innovation and provides actionable insights to stimulate responsible innovation within e-commerce enterprises, thereby supporting their sustainable development.