Analysis of Influencing Factors on the Development of Social E-Commerce on Short Video Platforms

随着短视频平台的迅速发展，社交电商已成为电子商务领域的重要增长引擎。本文围绕短视频平台中社交电商发展的影响因素展开分析，并从平台优化和商家运营两个角度提出了提升转化的具体策略。通过本研究，旨在为短视频平台中社交电商业态的优化提供理论支持与实践参考。With the rapid development of short video platforms, social e-commerce has become an important growth engine in the field of e-commerce. This article conducts an analysis of the influencing factors of social e-commerce development on short video platforms and proposes specific strategies for improving conversion from the perspectives of platform optimization and merchant operation. Through this research, the aim is to provide theoretical support and practical references for the optimization of the social e-commerce model on short video platforms.