Digital Transformation of Leather Workman Msmes Innovation in Garut Regency

This research aims to develop a digital transformation model appropriate for Micro, Small, and Medium Enterprises (MSMEs) of leather artisans.The object studied in this research was Syaura Jaya (SJ) Leather in Garut Regency.The method used is a balanced scorecard to develop a digital transformation roadmap to map the condition of MSMEs in terms of digitization by measuring several indicators, namely raw material supply conditions, demand conditions, environmental changes, and regulatory and institutional changes.The next step is to measure the extent of the digital transformation process using the Small Business Digital Maturity Index.The study results show Syaura Jaya Leather is at the digital indifferent stage towards the observer stage.Furthermore, if referring to the results of the SWOT analysis mapping, Syaura Jaya Leather is in quadrant I, which is an aggressive strategy.In this position, MSMEs have the potential to take advantage of existing opportunities in the environment by taking advantage of their strengths, this condition suggests a growth-oriented strategy.