Commercialization and Integrated Management System: The Role of Media and Consumer Perception for Universitiy Gmo Products

Several universities have excellent resources related to research and development of GMO products.This study aims to find out how the commercialization and innovation management system of GMO products.This research is a research that uses a qualitative approach, where the first research was conducted using a survey model with in-depth interviews and literature study.The research was conducted by conducting interviews with leaders and relevant sources related to the research topic.Based on the research results, it can be concluded several things.For the commercialization of University GMO products, not all products can be commercialized.Existing facilities and infrastructure as well as governance have been very good in supporting commercialization.Both in terms of policies, adequacy of resources and supporting facilities.In addition, the university also needs to pay attention to the role of the media in shaping consumer perceptions and influencing the effectiveness of the commercialization of GMO products.