Increasing Business Growth Through Strategy Competency with Innovation as A Mediation Variable

This study aims to explore how innovation can mediate entrepreneurs' competencies of strategies to increase SME business growth at the Silver Crafts Business in Celuk Village, Gianyar Regency, Bali.A survey questionnaire was used to examine the hypothesized model of the study.The population used in this study is the entire silver handicraft industry of Celuk Village, which amounts to 115 industries.Sample selection in this study uses non-probability sampling, namely purposive sampling.The total number of questionnaires distributed was 89, with 89 respondents.Path analysis techniques were used to analyze the data and test the hypotheses.The results show that strategy competency positively and significantly influences business growth and innovation.Additionally, innovation has a positive and significant impact on business growth.Furthermore, innovation can mediate the influence of strategy competency on business growth.This indicates that strategy competency will impact business growth if mediated by innovation.This research shows the importance of developing strategic and innovation competencies in increasing business growth.Implementing innovation is crucial in optimizing strategic competencies' positive impact on business growth.