Antecedents of Digital Entrepreneurial Success: The Role of Digital Adoption Attitudes and Digital Literacy On Digital Entrepreneurial Success

Digitalization has had an impact on various fields, including the business sector.This research aims to analyze the antecedents of digital entrepreneurial success, consisting of digital literacy, entrepreneurial spirit, and entrepreneurial education.This research also analyze the moderating role of digital adoption attitudes on the relationship between digital literacy and digital entrepreneurial success.This research is survey research, targeting the population of digital entrepreneurs in Banyumas-Indonesia.The sample size for this study was 190 respondents taken by using convenience sampling.Data was collected using an online questionnaire, which was measured using five Likert scales.The causal relationship between constructs, tested by Covariance-based Structural Equation Modeling (SEM), using SmartPLS.Based on the results of the analysis, it can be concluded that digital literacy, entrepreneurial spirit, entrepreneurial education and digital adoption attitudes have a positive influence on the digital entrepreneurial success, and digital adoption attitude moderates the causal relationship between digital literacy and digital entrepreneurial success.