Factors Influencing Consumer Purchase Intention E-Commerce Platforms

The rapid development of the internet has made buying and selling transactions no longer require meetings between sellers and buyers.Therefore, people today make the internet, especially e-commerce, an important part of life.This study aims to determine the factors that influence consumer purchase intention on e-commerce platforms.This study uses quantitative research methods with survey data collection techniques.The population in this study were X university students who had made transactions on e-commerce platforms.The sample selection technique was carried out by purposive sampling.The results showed that consumer purchase intention on the e-commerce platform is influenced by variables of perceived usefulness, perceived ease of use, perceived security, price and payment system that influence purchase intention on the e-commerce platform.