Flaming comments on rachel vennya's instagram posts on violations of communication ethics

The use of social media among the public is increasing along with the development of technology. The easy access to the internet also encourages people to play social media. However, this easy access also opens up opportunities for negative impacts in social media activities, one of which is the phenomenon of flaming by one user accounts against other users. This study aims to analyse and determine the effect of flaming comments on Rachel Vennya's posts on violations of communication ethics. Flaming is a form of online communication that is aggressive and full of negative emotions, which can affect user experience and interaction on social media. This research uses a qualitative research method with an instrumental case study type. The data collection technique was carried out by viewing and analyzing comments in @rachelvennya's Instagram posts. The results of this study show that flaming comments on the comments column of Rachel Vennya's Instagram posts affect Rachel Vennya's feelings and mentality, where Rachel took a short hiatus from the world of social media, and in some posts, Rachel also limited the number of comments that entered. This shows that the flaming comments affect Rachel Vennya's feelings and mentality, such as anger, sadness, and stress.