Analysis of the Impact of the Implementation of Event Activities on the Income of Business Actors in Parigi Moutong Regency, Central Sulawesi Province, Indonesia

This study aims to analyze the impact of implementing event activities on the income of business actors during event activities in Parigi Moutong Regency.Event activities have been carried out 4 (four) times, 2022 three national agendas, namely (1) World Food Day (National Food Day), ( 2) Harkanas (National Fish Day), and (3) international event Equator Run 10 K. Method This research is categorized as quantitative research and then data analysis is carried out using multiple linear regression methods.Fifty-nine samples of business actors carried out the survey method.The sampling technique was purposive sampling.The results showed: (1) the magnitude of the correlation coefficient (R) between events, length of business, education, labor, and capital used is very strong, namely 0.904.(2) Event variables, length of business, education, labor, and capital, significantly impact the achievement of MSME income in Parigi Moutong Regency with an F count of 96.759, at a significance level of 0.000.(3) Of the five determinants of MSME revenue achievement, implementing events is the dominant factor, with a coefficient of 2,438,984.2. ( 4) MSME income increased + 70% with events (without events IDR 4,021,398.3increased to IDR 6,831,525.4,with events).( 5) The amount of production with an event is 101.9, while without an event is 44.6.(6) The occupancy rate of the hotel with an event of 8 rooms (Full), without an event of 5 rooms (7) the need for MSMEs funds with an event is IDR 2,243,694, then without an event is IDR 1,771,169.(8) The need for labor during the event is 5 people, while it is 4 people without the event.( 9) The number of visits with events per type of business was 41.8 visitors, and without events per type of business was 14.4.