INNOVATIVE AND SUSTAINABLE MANAGEMENT APPROACHES IN UKRAINIAN AGRIBUSINESS: STRATEGIES FOR ECONOMIC RESILIENCE AND EU INTEGRATION

This article examines the strategic role of innovative management models in advancing sustainable development within the Ukrainian agribusiness sector. Against the backdrop of war-related disruptions, infrastructural challenges, and the broader goal of European Union integration, Ukraine's agribusiness industry faces both significant risks and transformative opportunities. The study emphasizes the sector’s central role in economic resilience, food security, employment, and export potential, making it a key driver of national recovery and sustainable growth. The paper explores how innovative management approaches, characterized by technological integration, adaptability, and collaboration, which differ fundamentally from traditional practices. By leveraging digital tools, precision agriculture, real-time data analytics, and forward-looking resource management, these models foster enhanced efficiency and long-term sustainability. The integration of environmental, economic, and social dimensions is discussed through the lens of the triple bottom line and EU policy frameworks, including the European Green Deal and Sustainable Development Goals (SDGs). Drawing from international experiences, the article highlights the relevance of climate-smart agriculture, intellectual capital development, and regional clustering for Ukraine. These elements are shown to support innovation ecosystems capable of withstanding external shocks while aligning with global sustainability trends. However, systemic challenges, such as inadequate infrastructure, limited access to financing, and institutional inertia are recognized as significant barriers to adoption. Ultimately, the article argues that for Ukraine to fully realize the potential of its agribusiness sector, a holistic and adaptive model of management must be implemented as one that integrates sustainability across all levels of enterprise operations and policy design. This transformation will require coordinated efforts across government, business, and academic sectors, as well as consistent investment and reform.