Critical Discourse Analysis of Anglicisms in Ukrainian Business and Media Communication

The article highlights the specific features of the linguistic situation in Ukrainian society. Due to linguistic exchanges in economic and cultural cooperation with international organizations and enterprises, borrowing Anglicisms has become a mainstream tendency of the Ukrainian media and business vocabulary enrichment. Under these circumstances, the problem is preserving Ukrainian as the native language of Ukrainians and finding the ratio in applying Anglicisms in particular spheres of communication. The research question is: What are characteristic features of the linguistic situation in Ukrainian society? What influence do Anglicisms have on Ukrainian business and media discourse? And what categories of Anglicisms prevail in business and media communication in Ukraine? Critical Discourse Analysis allowed us to find a solution to the research question. The analysis reveals that the most frequently used words are professional terms that add precise and expressive meaning to these types of discourse. Following the classification suggested by A. Klégr, the categories of Anglicisms that prevail in Ukrainian media and business sources are primarily presented as unadapted borrowings, adapted borrowings, and loan translations. Other categories of Anglicisms do not influence the Ukrainian lexicon sufficiently. Anglicisms contribute to communication in professional spheres, namely in Ukrainian business discourse and media discourse. Most of them are professional terms or professional jargon. That proves the pragmatic interest of Ukrainians in Anglicisms of a particular type. Their social distribution signifies the openness of the Ukrainian language to borrowings that can enhance the efficiency of professional communication.