The Coverage Of The War In Ukraine In Online Media «Virtual Poland»

<p><strong><em>The aim </em></strong><em>of the work is to identify the features of the coverage of the war in Ukraine in the online media «Virtual Poland», focusing on the analysis of thematic accents, objectivity and completeness of the presentation of materials, as well as the influence of this media on the formation of public opinion about the war among the Polish audience.</em></p><p><strong><em>Research methodology.</em></strong><em> Both theoretical and empirical research methods were used in the research process. The research methodology consisted of several stages. The first stage was a comprehensive review of the literature on the selected topic. This included the analysis of existing studies, articles and reports on the functioning of the media in Poland and the coverage of issues related to Ukraine in them. The next stage was the analysis of empirical data. This method was used as a content analysis of publications about Ukraine in the online media «Virtual Poland».</em></p><p><strong><em>Results.</em></strong><em> It turned out that the online media «Virtual Poland» is characterized by excessively sensational headlines, a partial absence of references to primary sources, and a lack of analytical genres. At the same time, regarding the news that related to events in Ukraine, we can also emphasize the lack of interest in them, which was reflected in the limited thematic spectrum and a small number of materials. At the same time, we did not notice any pro-Russian texts. In general, «Virtual Poland» often focuses on the humanitarian aspects of the war, in particular, on the fate of Ukrainian refugees seeking refuge in Poland and in other European countries. The content of the publication is often focused on evoking emotional empathy, which can affect the depth of the analytical approach. Currently this online media actively publishes information on possible negotiations betweeen Ukraine and Russia, covering the position of V. Putin. </em></p><p><strong><em>Novelty.</em></strong><em> The novelty of the work is the identified thematic, genre, structural characteristics of materials related to Ukraine in the online media «Virtual Poland».</em></p><p><strong><em>Practical significance.</em></strong><em> An analysis of how the Polish media outlet «Virtual Poland» covers the war in Ukraine helps better understanding what techniques, formats and approaches journalists use to inform their audience. This contributes to the development of critical thinking and the ability to assess the quality of journalistic materials.</em></p><p><strong><em>Key words:</em></strong><em> online media, «Virtual Poland», war, Ukraine.</em></p>