ТЕОРІЇ КОМУНІКАЦІЙ ЯК ІНСТРУМЕНТ ІНФОРМАЦІЙНОЇ ВІЙНИ

<p><strong><em>The purpose of the article </em></strong><em>is to investigate the role of communication theories in information warfare.<strong> </strong></em></p><p><strong><em>Research methodology.</em></strong><em> The study is based on informational, axiological, cultural, systemic, and activity-based approaches. The following methods were used: analysis and synthesis, induction and deduction, and generalization to determine the role of communication theories in information warfare.</em></p><p><strong><em>Results. </em></strong><em>The article examines the concept of information warfare and the mechanisms of information influence on society. The latest theories of communication are studied, their significance and role in the conditions of information warfare, as a key tool for developing counter-propaganda strategies and combating disinformation. It is emphasized that within the framework of information warfare, effective communication performs a number of key functions, including: ensuring control over information flows, forming social narratives, influencing people’s emotions and behavior. Recommendations for an effective information strategy in the conditions of information threats are developed.</em></p><p><strong><em>Novelty</em></strong><em>. The study focuses on reinterpreting classical communication theories in combination with new approaches that consider the role of social networks, algorithms, and technologies for spreading disinformation. Special emphasis is placed on mechanisms of informational influence, psychological aspects of communication perception, and the development of strategies to counter information threats.</em></p><p><strong><em>Practical significance</em></strong><em>. The research findings can be used by government institutions, media, public organizations, and businesses to develop effective crisis communication strategies, counter information attacks and disinformation, as well as in practical media activities and in the study of professional courses in Journalism.</em></p><p><strong><em>Key words:</em></strong><em> information, communication theories, information warfare, modern communication theories, counter-propaganda.</em></p>