Travel Choice: Is Climate Change a Barrier?

Climate change poses a significant challenge to global tourism, influencing destination choices and traveller behaviour. This study examines the awareness of individuals regarding the impact of climate change on tourism destinations and their decision-making processes. Through a qualitative research design, semi-structured interviews were conducted and analysed in NVivo 15 to explore the extreme natural events, environmental concerns, and sustainability considerations that can shape travel preferences. Findings from the literature and 20 interviews indicate that climate change is increasingly perceived as a barrier to destination selection, with tourists prioritising safety, environmental resilience, and sustainability. Additionally, transportation choices reflect a balance between efficiency and ecological impact, with a growing inclination toward sustainable travel alternatives. This research highlights the need for policy frameworks that address climate-related risks in the tourism sector, with a focus on adaptation strategies and responsible travel practices. The study contributes to the discourse on climate change and tourism by highlighting behavioural trends and proposing measures for enhanced awareness and sustainable decision-making.