Research on the Influencing Factors of Students' Learning Motivation and Incentive Mechanisms in Local Ethnic Colleges and Universities—Taking the Human Resource Management Major at Sichuan Minzu College as an Example

A well-designed learning incentive mechanism in colleges and universities is crucial for enhancing college students' learning motivation and stimulating their intrinsic drive to learn. Investigations have revealed that college students in local ethnic universities are not highly motivated to study. Research on the incentive mechanism of college students in these institutions holds significant practical importance for improving student engagement, building a high-quality education system, and delivering education that satisfies the public. This study focuses on students majoring in Human Resource Management at Sichuan Minzu College, conducting comprehensive assessments and surveys among both students and faculty. Based on the survey results, factors influencing students' learning motivation include interest in their major, clear learning objectives, academic atmosphere, positions held in college or class, and praise from teachers and peers. Given these factors, the study proposes improvements to the incentive mechanism to promote the learning motivation of students in local ethnic universities.