RISK MANAGEMENT OF INNOVATIVE ACTIVITIES OF AN ENTERPRISE TAKING INTO ACCOUNT ITS DIVERSIFICATION

The article considers the current issues of risk management of innovation activities of domestic enterprises in modern conditions. The feasibility of classifying innovation risks and the need to manage them is substantiated. A classification of external and internal innovation risks is developed, which takes into account objective influences such as the macroenvironment, namely: economic; political and legal; socio-demographic; environmental; technological and microenvironment: consumer; competitive; investment; supply; intermediary; contact and provide for the consideration of subjective influences, namely: the risks of making innovative decisions. The positive and negative aspects of innovation risk for an innovative enterprise are expanded. It is noted that innovation activity is one of the most risky types and requires a scientific and creative approach to identifying, assessing, monitoring and managing risks. By carefully organizing the innovation process, it is possible to achieve high efficiency, while minimizing the risk of failure. In addition, it is necessary to take into account such features of the implementation of innovative developments as a long period of time for their implementation and a significant number of participants involved in this process, including from various sectors of the economy. The stages of the innovation risk management process are defined, which encompass a set of measures and are aimed at its optimization. The ways of developing the innovative potential of the enterprise are indicated, providing production processes with new technology, equipment and the ability to produce new products, taking into account the risks that will inevitably accompany any innovations at all stages of their development and implementation